Jan. 22, 2026


So many times a CFO is viewed as the “no” guy. The truth of the matter is I like to see myself as the “yes, if” guy. People come to me as the CFO of a company and say, “I want to do this. I want to invest $50,000 into a new e-commerce sit.” What’s our return going to be? Everything I do as a CFO is looking on our return on invest.

So if our return on investment looks like it’s going to be for that $50,000, we’re gonna have a half a million dollars worth of EBITDA in year one, that sounds great. But if we just wanna put $50,000 into a new e-commerce site so that we can say we have an e-commerce site, well, we haven’t created value there.

So my job is to say yes if we are creating new value for the company.

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