Feb. 4, 2026
Every company wants to grow and create value. However, you also have to recognize what made a company great to begin with. Under Armor went on record saying they’re never going to allow themselves to be sold in discounted warehouses. Why? ’cause they’re protecting their value. As a CFO of a company, my job is to guard the value that made the company valuable in the first place. Then strategically help the company look at opportunities to grow and create new value.