When you walk in as a new CFO, the first hundred days are the most important. They set the tone for your entire time there. I once walked into a company that had significant liquidity issues. The first thing I had to do was come up with a plan of attack. But that’s just one instance. In every company, it’s going to be different.

So the first thing you’re gonna do is create a strategy deck. That deck might include cleaning up the accounting, creating consistent reporting, things along those lines. Then you start building. And once you’re able to do that, you’ve built trust. You start building trust with the rest of the executive team.

You build trust with the investors. You build trust with the lenders. Now that we have that trust, now we can start building value within the company.

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