Jul. 28, 2026


The reason I say cash flow is king is because revenue and EBITDA, they get headlines, but I don’t care what the value of your company is if I can’t make payroll on Friday. So what do I have to do as a CFO? I have to project my cash flow out. Most people look at a 13-week cash flow. I look at a 52-week cash flow because if I can see that in week 30 that I have an issue, I can course-correct today and never get to that issue tomorrow.

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